Keyword Rank Checker Service

The success of a business depends not only on a good idea, but also on the ability to analyze the current situation and make management decisions. In SEO, this means constantly monitoring the position of your website in search results. The ideal tool for this task is a keyword rank checker service. We tell you how to use it and how to interpret its data.

Keyword Rank Checker Service



Content

What is a keyword rank checker service?

SEO rank checker tool determines content writing service  the position of your website in search results. It monitors a specific key or set of key phrases. With its help, you can evaluate the chance of success in a certain niche and compare your business with competitors.



Keyword Position - Why is it so Important?

In SEO, as in show business, you need to be visible. The first three sites on the search results page are comparable to Hollywood A-list actors - they get jobs that bring them money and fame. The links below are TV series stars, also known to viewers, but forced to put in more effort. Representatives of the second page and further are just candidates for a role, for whom it is not easy to attract the attention of a producer.



To provide a scientific basis for this comparison, let's look at the results of a study conducted by Backlink in 2020-2022:









the first link on the search results page collects 27.6% of all clicks, the second and third - approximately 13.5% each;

Only 3-5% of users open the second page of Google;

the click-through rate (CTR) for the first result is more than 27%, for the second - 15.8%, for the third - 11.0%, starting from the fifth - less than 5%;

typical CTR of the second page and beyond is below 1%;

starting from the fifth page of Google, the share of views and the CTR level do not exceed 0.1%.

Google organic CTR breakdown by position



So, the keyword rank checker indicates your position among the established talents, new stars or ambitious candidates. Each of them will have their own unique development strategy. And it is its construction that is the main reason to use such an application.



Factors Affecting Keyword

One of the questions that arises when using an SEO tool to check ranks is: what words exactly should you research? To find the right answer, you need to consider the following indicators:



Number of search queries — how often people are interested in this topic. It is worth noting that you do not necessarily have to use the most popular keywords, because there is usually fierce competition for them. Sometimes it is better to find a narrow segment with a weak business presence.

Level of competition — how many sites are competing for leadership in this area. The fewer, the better for you. But a minimal number of competitors can indicate current or future changes in trends, so in any case, you will need to do extensive research.

How to Accurately Determine Keyword Competition in SEO?



User intent — what are they looking for? Information about a brand, a specific product, an answer to a question, or a product comparison? It’s important to optimize your site not just for keywords, but for the intent behind them — this will improve the user experience and positively impact your rankings in the long run.

Key length is the number of words. It is important to understand whether short or long phrases attract the attention of the consumer in this area. Usually short phrases contain a general request for information, while long ones can indicate a specific user intent.

The cost per click is the current rate for display in contextual advertising. This indicator is also important for checking the search rank. To a certain extent, it reflects the level of competition in this segment and allows you to assess how far business representatives are ready to go in the fight for leadership.

How to use SEO rank checker tool?

Large advertising agencies develop their own applications, available by subscription. You can check the rank of a website on Google using Ahrefs, Zutrix, Search Engine Reports or SERP Stat. They have similar mechanisms of action:



You enter a keyword, phrase or set of keywords (usually up to 10 in one query).

Specify the URL of your resource.

Select a search engine and domain. Usually it is google.com, but you can choose other engines and regional divisions to get the most accurate result.

Press the search button and wait a few seconds.

SERP rank checker tool - Google SERP rank tracking. Page rank checker



The service can show your site's position and additional useful information - the number of keyword queries and the cost per click in contextual advertising. With a paid subscription, the website ranking tool can provide advanced analytics - the optimization difficulty coefficient, the approximate volume of organic traffic, the PPC budget, etc.



The free service The HOTH deserves a special mention. It only requires a website URL. Once entered, it gives the highest-ranking keywords of your resource, their dynamics during the month, the level of traffic in this optimization area and search query trends. If you need the site position number on the search results page, you can use another free application — Small SEO Tools.



Google Rank Checker Tool (Check Your SEO Rankings)



How can I improve my website's search rank?

Using a service to determine your position in Google is only the first step. Once you have the results, you should interpret them correctly and formulate a strategy for further development. Let's figure out how you can improve your ranking in search engines to get more organic traffic.



Select relevant keywords

The first thing you need to start with is determining the user's intent. If you're trying to sell your product, you need transactional keywords, if you're trying to spread brand awareness, you need navigational keywords, if you're trying to compare products, you need commercial keywords, if you're trying to answer questions, you need informational keywords.



Of course, the topic of key phrases is also important. Sometimes it is not as easy to decide on it as it seems. Each industry has its own subtopics and related sections. For example, car rental can be short-term and long-term, you can encourage customers to take a car or provide their own transport. It is important to fully understand all the features of your commercial offer.







Keyword selection is a topic for a separate article. But we can remind you of the basic principles of this process:



create a healthy mix of low, mid and high frequency phrases;

use services to determine the complexity of optimization;

conduct continuous monitoring of trends;

monitor changes in search engine algorithms.

Create compelling headlines

Getting a spot on the first page of a search engine is important, but it is not a guarantee of success. A competitor in a lower position may well have better click-through rates and conversion rates. To strengthen your position when checking your Google search rank, you need to attract and hold the user's attention.



Write short titles that contain the keyword and describe the content of the page. Try to make them loud, and if it is about an innovative product or an interesting article, even provocative. However, do not cross the line into clickbait and do not stoop to deception - this will increase the bounce rate and increase the risk of getting banned.



Attract visitors with the Description meta tag

This is a short description (up to 160 characters with spaces) that is displayed under the title on the search results page. It should describe in more detail the benefit of clicking on the link. Usually it indicates what the visitor will receive: brief characteristics of the product, the main idea of ​​the article, the company's line of business, etc.



The tips are the same as for writing a title. Be bold and make a statement, but don't promise more than you can deliver. From a technical standpoint, it's important to include a keyword in the description and make it unique for each page of the site.



Build a network of quality internal links

The rank checker service can show a high result only if your resource has a branched and well-thought-out navigation system. This means that each page should appear in several links or at least in one if it is not of great importance.







If you ignore this rule, you will get isolated pages - orphans or islands in professional terminology. The search engine will get the impression that you are trying to hide them from the general public due to the need for improvement or the absence of important materials. According to this logic, it will not show these sections to users.



Create quality content that people want to link to

This is where white hat SEO succeeds. You fill your site with authoritative opinions, research-backed content, easy-to-follow instructions, and other such materials. After reading them, other people can share this content with their friends, acquaintances, clients, and business partners. As a result, your site will gain weight in the eyes of both visitors and search engine algorithms.



Search ranking systems are more likely to rank the source of a citation highly than the resource that borrows its content. So you should use all the tools available to you, from hiring experts to buying guest post and blog post space.



Increase page loading speed

This is a key factor in the technical side of SEO. Statistics show that users refuse to wait if a site takes longer than 5 seconds to load. And about a quarter of visitors agree to wait only 3 seconds.



Low loading speed may be due to bulky scripts, technical errors or hosting issues. If you can figure out the first two reasons yourself, then in the latter case, only migrating to another server will help you.



Optimize navigation within your site

The norm for simple resources like blogs is a two- or three-level structure. This means that users can go to the page they need in one or two clicks. Such resources always show high results in SEO rank checking services.



10 examples of great website navigation and why they're awesome - Part 1



Of course, online stores and online catalogs can have a more complex structure. But they should also provide quick and clear access to all content. The user's next action should be obvious to him - he should not waste time searching for buttons and links.



Focus on User Experience (UX)

Long gone are the days when SEO was a purely technical process. Today, search engine algorithms are based on artificial intelligence that imitates the user's way of thinking. Thus, to achieve top positions, you need not only a perfectly functioning website with a well-thought-out set of keywords, but also a user-friendly design.



For example, Google takes into account many metrics of visitor behavior - bounce rate, average page reading time, click-through rate, etc. If you want to get a high ranking in the SEO keyword rank checker tool, you need to make sure that the consumer quickly finds the content they need and has no complaints about the interface.



Checking search engine rankings is an important tool for beginners and professionals

Information is the best weapon in the competitive struggle. Knowing the current position, you can adjust the business development plan and form a new marketing strategy. Therefore, an online tool for checking ranks should always be in your bookmarks. It will help you find weak and strong points of optimization, find promising market niches and assess the compliance of your site with current trends.



Frequently asked questions

What is a keyword rank checker service?



An online application that shows the position of your site in search engine results for a specific query.



How to use SEO rank checker tool ?



Enter keywords, specify your site URL, select a search engine or regional domain and click the check button.